If you like a glass of wine or beer or spirit, getting your favourite beer or wine has just become easier with the new DAN MURPHY’S SMARTPHONE APP. Dan Murphy’s has just launched their new application for smartphone that makes it easier for you to browse what’s available in their store on your smartphone and even place an order

I downloaded the Dan Murphy’s smartphone app this weekend and was quite surprised with the professional looking and functional app that they have produced. The app screen makes it easy to browse and search the store for wines, beers and other alcohol and the weekly deals etc. are conveniently placed just in reach of a quick tap on the screen.

Dan Murphy’s gets social with smartphone launch

Right now they are offering the special smartphone application launch deals… so go grab it. When i checked on my phone there was the “ Yellowglen Vintage Perle”  white wine award winner for $89.40 for a case of 6 bottles with delivery. That brings the price down to $14.90 for a bottle for this classic vintage wine (definitely a good deal to get delivered to your home).

The Dan Murphy’s app main screen is as below (in pic)

If you tap on the left bottle icon , you get taken to the screen with weekly deals/offers, search , store finder and  your account. Its advisable to  create a account if you get alcohol regularly from  Dan murphy’s. You can shop for alcohol right from this app and either get it delivered ( if available – mostly on six or 12 packs )  or pick it up from store. The bottom right shopping cart button on the screen shows what alcohol you have already checked in or bought via the smartphone app

The Dan Murphy’s story in short

In 1952 a bright young man, Daniel Francis Murphy was working in a liquor store owned and run by his father Timothy Murphy. Dan looked around one day and decided that he could run the shop better than his father and requested to take the reins and the rest is history.  Today  he has about 140 stores all around Australia and it is part of the Woolworths chain.

^{App download screen in Google play}

According to wikipedia

“Dan Murphy’s is an Australian liquor supermarket chain owned by Woolworths Limited, which also owns BWS, another liquor chain with smaller stores. Dan Murphy’s competes principally with 1st Choice Liquor Superstore”

I tried out a special feature on the Dan Murphy’s  app, this app has got label recognition technology built in to the app. If you just click a photo ( via camera icon/button in app- see pic below) of  a label of the bottle in your bar or fridge and if the item is stocked at Dan Murphy’s, the app will come back with the current price of the bottle and also provide  information and reviews on the drink ( pretty neat huh).

^{Img from:http://australianchinwag.blogspot.com.au/}

This new app from Dan Murphy’s could possibly do wonders for many undiscovered small brands or relatively unknown wineries, by bringing them  into focus and increasing their audience  by putting them on  show to the world.

With an increasing number of smartphone users now using their devices to research products or services on-line, apps like this one are becoming the norm for tech-savvy shoppers. The Dan Murphy’s App is free to download onto your android and apple devices.

Customers can download the Dan Murphy’s App for free on their iPhone or Android device by searching for “Dan Murphy’s” in the App Store.

For more information on the Dan Murphy’s App and to view an instructional video, please visit:www.danmurphys.com.au/guides/app-content.

So go give this app a whirl , say cheers to me  and my blog “Digital GROG” and let me know your views on the app

Share this: