Once you’ve created a gaming app, the next step is to think about how you’re going to promote it. Naturally, the more people who see your app, the more downloads you’ll receive. When you consider that there are over 2.5 billion gamers across the world, it’s easy to see that one of the best ways to market your app would be by turning to social media. To yield the results you want, here are five of the best social media platforms to market your gaming app on.
Facebook attracts over 2.6 billion users worldwide every month, making it by far the most popular social media channel. To get your gaming app noticed, there are a variety of methods you can use to engage audiences, such as by creating an official brand page, joining gaming communities, and posting regular content, video, and imagery. You can also use Facebook Ads that appear in the feed of your targeted users as posts that are labelled as ‘sponsored’.
Instagram has more than 1 billion engaged users from across the globe, making it another social media channel you should tap into to promote your gaming app. If you decide on using Instagram, your ads need to include eye-catching visuals. You must also strategically use hashtags to boost the visibility of your posts. Instagram is home to thousands of gaming influencers who you can partner with in improving your audience reach.
Twitter is home to more than 300 million users, 37% of which are between the ages of 18 and 30. If your gaming app is primarily designed for a younger audience, Twitter is the perfect place to showcase it. Like with Instagram, you must use the correct hashtags to boost the audience reach of your posts. Whether you’ve created a betting app for online pokies, or adventure gaming is your forte, many gaming app developers use Twitter as a marketing channel.
TikTok is one of the newer social media platforms that gaming app developers can’t ignore. Since the channel has roughly 1 billion active users monthly, the platform is great for targeting a younger teen audience. Content shared on TikTok is fun and quirky too, making it ideal for mobile games. Although this platform is still young, TikTok may become just as popular as Instagram and Facebook in the near future, meaning it makes sense to use this platform to promote.
YouTube is another important social media channel for mobile game publishers. The reason for this is simple: it’s all about video. To give audiences an idea of what to expect from your gaming app, you can publish trailers, gameplay videos, and even podcasts to advertise your app. Make sure you interact regularly with your audience to build a community, and most importantly, boost your download count.
Even if you believe your mobile game is one of a kind, unless the right people see it, you can’t expect a surge in downloads. Social media is an inexpensive, effective way to build your brand and help you market your app to the right audience.