Your website is often the first impression that people will get of your brand or business and while revamping it may be a significant time and cost expense, sometimes it’s not something that you can afford to delay. How do you know when it’s time to redesign your website? Read on to find out.
It Isn’t Mobile Friendly
Mobile matters. At the TechCrunch conference in early 2014, Yahoo! Chief Executive Marissa Mayer told attendees that their mobile users are already up 43% from this time last year and they expect that figure to keep climbing in 2014 to a point where they will potentially outnumber desk top users before the end of the year.
There Is No Social Media Integration
Including links to your social media platforms from your website is the absolute minimum you should be doing. Ideally, you should be making it as easy as possible for people to share your content across Pinterest, Facebook and Twitter. Incorporating social sharing tools enables your customers to help spread the word about your business organically across their digital profiles.
It’s Cumbersome to Update
Do you still have to email off changes to your web design team or allocate half a day just to upload a new special to your website? Websites were never meant to be a static medium and regularly updating your content means that your site visitors have a reason to keep coming back. If you can’t update it yourself or your content management system is hard to use, it may be time to consider and upgrade.
You’re Losing Traffic
Have your website visitors declined in recent years, or do they leave your site quickly after finding it? It may be that your content – or your whole design – needs to be updated. Things that you can immediately do to remedy this is do an audit of your website and remove anything that is obviously out of date – a promotion that expired six months ago or even held last year for example. Regularly updating your website with useful information not only helps with your search engine rankings, but also ensures that there is a purpose for people to visit – and revisit – your website.
You’ve Rebranded
This one might seem a little obvious but there are a surprising number of businesses out there who’ve updated their logo and branding but haven’t transferred the new look to their website. The same look and feel should be consistently applied across all facets of your business – if the website doesn’t match your Facebook page or what people experience when they come into your premises, it can have a negative impact on how they view your brand.
If your website can identify with any of these five warning signs that it might be time to redesign, you should start making plans and enquiries now. A professional audit by an integrated digital agency like Simple can arm you with tips that can help your current site while planning ahead to make sure that you’re maximising your online potential and staying ahead of the competition.
When was the last time your website was revamped?
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