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You are here: Home / 2020 / Simple tips for driving traffic to your website

Simple tips for driving traffic to your website

December 4, 2019 by JJ 8 Comments

seo in sydney melbourne

Building a website was once a difficult thing to do and it usually required the involvement of a genuine expert. But that whole process has been greatly simplified in recent years with the arrival of platforms like WordPress, Wix and other similar template driven, out the box solutions.

They are great products that have made the creation of involved and complicated platforms possible for the average person. What is less easy though is driving traffic to the site once it has been created. Optimizing for search and ensuring that the desired traffic ends up where you want it to can be harder.

Slowly but surely, however, the right strategies for driving traffic are becoming known. So, if you have a website and you are looking to drive more traffic to it, here are some tips to help you along the way.

Find an expert

A lot of doing search engine optimisation and driving traffic can be done by the website owner, but the reality is that it is a specialist field and that from a strategic level it is a good idea to partner with a specialist in SEO Melbourne will have several competing agencies that you can choose between. Work with this partner to develop a strategy. Some of it might involve paid search, which they will probably look to manage, and some of it will fall on your shoulders. Remember to spell out your objective clearly to them and to develop a strategy together.

Quality versus quantity

In terms of driving an audience to your site make sure that you are not focussed solely on big numbers. Having a lot of traffic wins the vanity contest only. It really is not about numbers, instead, it is about what you do with the traffic that you get. In other words, if you run a pet grooming company in Melbourne, the only traffic that is relevant to you is based in Melbourne.

So, if you have thousands of impressions on the site but they are coming from users in New York or London, then it is useless traffic. Local SEO Melbourne focussed strategy is what you need. It is not about carpet bombing it is about finding your niche.

Keep it fresh

Search engines like Google and others love fresh and regularly updated content. And they like original content. There is no value in cutting and pasting content from somebody else’s site onto yours.

You need to generate your own material. Google loves original content and it also pays close attention to when last your site was updated – signs of life are important if you want to receive the volumes of organic traffic that you need.

User experience

Google is all about making recommendations to its users that it thinks will bring the best value and the best experience. So, you need to make sure that your site is properly optimised for mobile and that it has a good load speed.

These are the types of metrics that are looked at before the search engines make their final recommendations.

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Filed Under: 2020, Adsense, Search, Website Review Tagged With: Seo Tips, Traffic, Websites

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Reader Interactions

Comments

  1. Aman Thakur says

    January 17, 2020 at 3:07 pm

    These is basic points yet very important. Your blog is very helpful. Thanks for sharing.

    Reply
    • JJ says

      February 10, 2020 at 9:39 pm

      Thank= you
      Glad it helped you

      Reply
  2. BG says

    January 16, 2020 at 10:36 pm

    is there a way to drive traffic for free? rather than getting a seo expert to do it

    Reply
    • JJ says

      February 10, 2020 at 9:40 pm

      Yes. Do SEO yourself and rank in top 10 organic ranking in google search , bing search and get free traffic

      Other tip: rank a youtube video and provide a link to website

      Reply
  3. sureshyadav says

    January 15, 2020 at 5:27 pm

    This blog are provides a information about SEO and gets more information.

    Reply
  4. lavnishyadav says

    January 15, 2020 at 3:37 pm

    This blog is more useful for a seo

    Reply
  5. Shyam Sharma says

    January 8, 2020 at 3:43 pm

    Very informative blog for traffic on the website. Thanks for sharing.

    Reply
  6. Lucio says

    December 12, 2019 at 7:25 pm

    Concisely written but well put. Great job writing this, JJ! It’s an insightful article. I’ll be sharing this with my colleagues at work.

    Reply

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About The author

Digital GrogJJ is a blogger who likes to blog about Technology, SEO, E -marketing and write articles on Website building, Google + and gadgets. JJ is the author and founder of Digital Grog, a widely-read tech and how-to blog. Email: jeromejf@hotmail.com

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