Building a website was once a difficult thing to do and it usually required the involvement of a genuine expert. But that whole process has been greatly simplified in recent years with the arrival of platforms like WordPress, Wix and other similar template driven, out the box solutions.
They are great products that have made the creation of involved and complicated platforms possible for the average person. What is less easy though is driving traffic to the site once it has been created. Optimizing for search and ensuring that the desired traffic ends up where you want it to can be harder.
Slowly but surely, however, the right strategies for driving traffic are becoming known. So, if you have a website and you are looking to drive more traffic to it, here are some tips to help you along the way.
Find an expert
A lot of doing search engine optimisation and driving traffic can be done by the website owner, but the reality is that it is a specialist field and that from a strategic level it is a good idea to partner with a specialist in SEO Melbourne will have several competing agencies that you can choose between. Work with this partner to develop a strategy. Some of it might involve paid search, which they will probably look to manage, and some of it will fall on your shoulders. Remember to spell out your objective clearly to them and to develop a strategy together.
Quality versus quantity
In terms of driving an audience to your site make sure that you are not focussed solely on big numbers. Having a lot of traffic wins the vanity contest only. It really is not about numbers, instead, it is about what you do with the traffic that you get. In other words, if you run a pet grooming company in Melbourne, the only traffic that is relevant to you is based in Melbourne.
So, if you have thousands of impressions on the site but they are coming from users in New York or London, then it is useless traffic. Local SEO Melbourne focussed strategy is what you need. It is not about carpet bombing it is about finding your niche.
Keep it fresh
Search engines like Google and others love fresh and regularly updated content. And they like original content. There is no value in cutting and pasting content from somebody else’s site onto yours.
You need to generate your own material. Google loves original content and it also pays close attention to when last your site was updated – signs of life are important if you want to receive the volumes of organic traffic that you need.
Google is all about making recommendations to its users that it thinks will bring the best value and the best experience. So, you need to make sure that your site is properly optimised for mobile and that it has a good load speed.
These are the types of metrics that are looked at before the search engines make their final recommendations.