The 21st century has seen marketing transform.
As the media of communication have shrunken to the size of mobile phones, internet has become a world wide billboard. Name a product and you can sell it here.
And what goes in for it? Well, all of this is made possible because of the researches and new technologies that keep transforming the arena and keep making it easier.
One such technology is geofencing.
Providing location based responses and options to smartphone users, geofencing can be of great use for marketing. Sounds like a lot? Stay with me here.
In this post we talk about the power of geofencing in online marketing.
How geofencing is the next best thing for online marketing?
No doubt that geofencing is a great technology, but does it end there?
The use of geofencing can enhance user experience and boost sales and retention rates to a great extent.
Wanna know how? Keep reading. We are just there.
1. Geofencing helps boost local sales
It’s as simple as it gets. Have you seen how Google sends updated to our smartphone when we visit a store? Google maps even asks if you were there.
In the image above, you can see how Google maps records visited places. Another popular message that it might send out can be in the form of a push notification. It generally asks a feedback for the visited place.
Similarly, if your business has an app and a physical location too, then you can do great with this feature. Simply send out push notifications to the app users when they are near your store. It’s a good way retaining customers and boosting sales.
Also, if your company doesn’t sell with an app, then setup a Google my business account. It’ll do the same for you.
2. Provides a better user experience to customers
Another great thing about geofencing is that it provides users with a handful of customization options.
If a user wants to know more about new ice cream parlors in their locality, geofencing will help them. If they want to find more malls around them, they can customize the search engine to show to them more mall recommendations around them. The same goes for all other store preferences as well.
3. It’s as relevant as it gets
We know how Google functions!
Okay, not really. But at least we know how it sends out push notifications to us.
Google’s algorithms ensure relevance. To boost engagement and enhance user experience, Google shows more the content that is relevant to a particular user.
The best thing about this is that it boosts CTR. If you are a business owner and Google is pushing notifications regarding your business to your potential customers asking feedback or suggesting your products or services, chances of the user clicking through are higher.
4. Builds intelligence for your business
The next thing to your advantage, geofencing helps you build an intelligence for your business.
As users walk into your store after finding you in local search or after receiving a push notification while near your store, Google collects data. This data can further be used for crafting a better performing marketing strategy and for running ad campaigns for your business.
Having the right geographical data is a great addon while you try to promote your business online.
And if it gets too much to manage, just reach out to a good SEO Sydney agency. It’ll solve half your problems.
Final words
As internet has made its way and rooted its place in the realm of marketing, new methods and techniques still keep emerging. Geofencing is one such concept.
For any business with a physical mortar location, geofencing can be of great use.
Still wondering how? Discuss this post with your friends. It’ll help.