In an effort to cut the costs of your business, you may be tempted to use a web designer who offers services at a lower price than their competitors. Chances are, a web designer who offers their services cheaply lacks experience and effectiveness in their work.
Industry experts, such as The Print Group, advises that inexperienced and/or under-qualified web designers can inflict incredible harm on a business and suggest tips for getting it right. Be aware of the following dangers that come with using inexperienced web designers
1. They Are Rarely ‘Cheap’
While you may feel tempted by a reduced price on a quote, take great care. Cheap tends to mean that you may not pay as much from the outset but will pay significantly more in the future to cover problems that arise.
Trying to repair mistakes made by an inexperienced designer can be incredibly costly. In this situation, you will probably end up paying more than you would have spent in the first place had you opted for the services of the best web designer you could afford.
2. Your Website May Repel Customers
Your business’ website should really serve as an employee of your company – and an employee that works constantly, is always available and responds promptly and efficiently with everything that the customer needs. Your business’ website must be professional, attentive and focused, and be able to provide the customer with the information and experience that they want.
An inexperienced web designer may lack the skills, knowledge and insight necessary to provide your customers with an excellent website, one that inspires confidence and convinces your customers to engage with your business. Do not risk having a website that does just the opposite and turns customers away.
3. You Won’t Get the Best Features
If you use an inexperienced web designer, you also run the risk of them using cheap plug-ins that ultimately cause a raft of stability and security issues. If your business’ website is to be of outstanding quality and provide customers with a great experience, there is no place for these issues. The use of cheap plug-ins and other features that fail and compromise stability are likely to cause customer frustration.
4. Your Site Might Be Exposed to Security Threats
Use a web designer that has the industry experience and skills needed to keep abreast of and respond to security threats, trends and alerts. With an inexperienced designer, there is a far greater chance of your website, resources, customers and information being at the mercy of hackers.
5. No Help is Available
If you opt for an inexperienced or cheaply priced web designer, do not expect that help will necessarily be available when you need it. As time progresses, you will probably need to update information, post new content, alter information and overcome problems such as site crashes or security threats. A web designer that can provide maintenance support is important, but you’re unlikely to receive this service, or the level of maintenance expertise required to solve problems, if you engage with an inexperienced web designer.
Devote time and resources to find the most effective and experienced web designer that you can possibly afford for your business’ website. Working with an experienced web designer is a very wise investment.