Have you noticed a recent drop in Google adsense earnings. I have too.. i decided to use google’s own tool to investigate this issue ( Google UK Search). I information derived from the internet is pointing out towards the issue with blogs / websites not publishing the privacy policy that Google needs on all ad sense publishers blogs.
Drop in earnings ( google adsense) without warnings
As Google have changed the Terms and Conditions of their Adsense program, one of the requirements now is that all Adsense publishers should have a "Privacy Policy" on their websites. Below is the exact wording that has been added to the Terms and Conditions for Adsense publishers.
"You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your user’s browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management."
There was another Google adsense Privacy policy Update on 23 March 2009
We have now updated the Google Adsense Privacy Policy Generator to include a mention about the DoubleClick DART cookie, which is now required by Google to be included in your privacy policy. You can read more about the DoubleClick DART Cookie on the following link …https://www.google.com/adsense/support/bin/answer.py?answer=100557&sourceid=aso
Here are two links that might help you make your own Privacy policy for your blog / website
Google privacy script
http://www.google.com/support/forum/p/AdSense/thread?tid=41e1719956cc5de1&hl=en
Privacy tool
http://www.serprank.com/privacy-policy-generator/
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