From Panda to penguin with Google link building algorithm

| August 3, 2012

IF your stats are out of whack and you  have been linked to  to your website  with a majority of the same keywords ( or anchor text ) to the same home page  and those  words are quite popular ( or pricey) keywords too . Then you have probably been officially been demoted on the Google search by Google.

Tools for penguin algorithm  update checking

And yes,  they can do it because they are the market leader in search. I do remember something similar happening with  Microsoft as well in a different aspect.

So how to get the Monkey ( penguin ) off your BACK

As you can see in the above pic   for eg

if you got a website with  a name  “Australian stock market” and  a majority of the links  are  mentioning  Australian stock market ( green  or brown in pie chart) and pointing to the  home page then its quite likely  you could be hit by the Google penguin.

seo penguin panda chart linking solution fix

The solution for linking properly and to show some love to the penguin

Here is what to do

Linking to be distributed in  4 different forms as below  including to home pages and internal; pages



How to use anchor text

we will take the example of Digital grog Blog

Digital Grog Blog


Digital grog blog


[Carefully notice the differences in linking above]

How to also use Mixed anchor text

Tech blog – digital grog

Australian Blog Digital Grog

Digital grog, a Australian tech blog

Common Anchor text is back in action

If your website is popular your are going to get genuine links like these( below)  to your website and Google knows this

click here,”  “visit this website,” and “here.”

These links ( anchor text)  above which has  been regularly  used by  punters, now also help you escape the Google big hand  by diluting   your linking profile  so that they can see its genuine.

Delete or Dilute  your links ( anchor text) to fix them

so if you have been inadvertently been caught up in the big mad Google seo updates algorithm changes.  You will either need to dilute your links with more different  keywords  or gain more genuine links with different keywords or then change your already existing links ( if you can) and anchor text from links that  link to you.

Tools for penguin algorithm  update checking

Tools like  Majestic SEO or Open Site Explorer can help you find out your linking and anchor texts for your website

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About the Author ()

JJay blogs on Technology related products ,websites, SEO, Social Media and blog promotion. JJay also writes articles for Stock market , Finance and business blogs and websites.

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