IF your stats are out of whack and you have been linked to to your website with a majority of the same keywords ( or anchor text ) to the same home page and those words are quite popular ( or pricey) keywords too . Then you have probably been officially been demoted on the Google search by Google.
And yes, they can do it because they are the market leader in search. I do remember something similar happening with Microsoft as well in a different aspect.
So how to get the Monkey ( penguin ) off your BACK
As you can see in the above pic for eg
if you got a website with a name “Australian stock market” and a majority of the links are mentioning Australian stock market ( green or brown in pie chart) and pointing to the home page then its quite likely you could be hit by the Google penguin.
The solution for linking properly and to show some love to the penguin
Here is what to do
Linking to be distributed in 4 different forms as below including to home pages and internal; pages
How to use anchor text
we will take the example of Digital grog Blog
Digital Grog Blog
Digital grog blog
[Carefully notice the differences in linking above]
How to also use Mixed anchor text
Tech blog – digital grog
Common Anchor text is back in action
If your website is popular your are going to get genuine links like these( below) to your website and Google knows this
These links ( anchor text) above which has been regularly used by punters, now also help you escape the Google big hand by diluting your linking profile so that they can see its genuine.
Delete or Dilute your links ( anchor text) to fix them
so if you have been inadvertently been caught up in the big mad Google seo updates algorithm changes. You will either need to dilute your links with more different keywords or gain more genuine links with different keywords or then change your already existing links ( if you can) and anchor text from links that link to you.