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The Best Social Media Platforms for Marketing a Gaming App

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Once you’ve created a gaming app, the next step is to think about how you’re going to promote it. Naturally, the more people who see your app, the more downloads you’ll receive. When you consider that there are over 2.5 billion gamers across the world, it’s easy to see that one of the best ways to market your app would be by turning to social media. To yield the results you want, here are five of the best social media platforms to market your gaming app on.

Facebook

Facebook attracts over 2.6 billion users worldwide every month, making it by far the most popular social media channel. To get your gaming app noticed, there are a variety of methods you can use to engage audiences, such as by creating an official brand page, joining gaming communities, and posting regular content, video, and imagery. You can also use Facebook Ads that appear in the feed of your targeted users as posts that are labelled as ‘sponsored’.

Instagram

Instagram has more than 1 billion engaged users from across the globe, making it another social media channel you should tap into to promote your gaming app. If you decide on using Instagram, your ads need to include eye-catching visuals. You must also strategically use hashtags to boost the visibility of your posts. Instagram is home to thousands of gaming influencers who you can partner with in improving your audience reach.

Twitter

Twitter is home to more than 300 million users, 37% of which are between the ages of 18 and 30. If your gaming app is primarily designed for a younger audience, Twitter is the perfect place to showcase it. Like with Instagram, you must use the correct hashtags to boost the audience reach of your posts. Whether you’ve created a betting app for online pokies, or adventure gaming is your forte, many gaming app developers use Twitter as a marketing channel.

TikTok

TikTok is one of the newer social media platforms that gaming app developers can’t ignore. Since the channel has roughly 1 billion active users monthly, the platform is great for targeting a younger teen audience. Content shared on TikTok is fun and quirky too, making it ideal for mobile games. Although this platform is still young, TikTok may become just as popular as Instagram and Facebook in the near future, meaning it makes sense to use this platform to promote.

YouTube

YouTube is another important social media channel for mobile game publishers. The reason for this is simple: it’s all about video. To give audiences an idea of what to expect from your gaming app, you can publish trailers, gameplay videos, and even podcasts to advertise your app. Make sure you interact regularly with your audience to build a community, and most importantly, boost your download count.

Even if you believe your mobile game is one of a kind, unless the right people see it, you can’t expect a surge in downloads. Social media is an inexpensive, effective way to build your brand and help you market your app to the right audience.

Digital marketing is at its most powerful state yet

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digital marketing

Marketing has always played an especially important role in the longevity and success of businesses across varying industries around the globe. This has never wavered and it never will. The role of marketing is important because marketing is the epicentre of how a business controls and idealises its image across not only the industry but with clients as well. The businesses that do the best today are businesses that have well and truly come to this realisation and that have chosen to prioritise that realisation for themselves and for the business’ future. Now, as the digital era begins to propel further and further into motion, how are businesses evolving to take on advertising and marketing in the digital era and how are they using it to their most distinct advantage?

The digital era powers evolution into motion

Today, as the digital era continues to go from strength to strength, becoming more powerful all the time, innovations of business such as marketing are becoming more and more digitally inclined. While traditional marketing is always going to have its place, there is the awareness and the understanding that modern consumers have more of an inclination towards digitalisation and technological advancement in every aspect – including, as it turns out, the businesses that they support. The digital era has powered this evolution into motion in terms of not only how marketing has evolved in recent years, but how it continues to unfold as time goes on.

The powerful rise of digital marketing

This is how, where, and why digital marketing has been becoming more prominent in recent years. The power of digital marketing is not a new concept by any means, however the innovation and the willingness that businesses and entire industries around the world have towards bringing digital marketing into their company as a core construct is still relatively fresh. Whether it is asking the question, “does SEO help attract visitors?” or doing the work to incorporate social media marketing into a business’ formal approach to consumer relationships, the powerful rise of digital marketing is not only proving that businesses are evolving to digital standards but that consumers are responding to it much more positively and openly than they are to traditional marketing these days.

The future of digital marketing

Ultimately, the future of digital marketing is only going to continue to go from strength to strength as time goes on. Digital marketing has found its footing in recent years and it only continues to become bolder and stronger as the interests and investment pools continue to rise. Throughout varying industries around the globe, the dedication towards digital marketing is becoming more powerful as businesses realise the full potential that digital marketing houses and the promising trajectory that it holds going forward well into the future and beyond. This is an exciting time for digital marketing and it is hopefully just the beginning. Ideally, the best is yet to come. And what we have seen in recent months is a strong indication that that is very much the case. Only time will tell.

How To Scale Your Online Funnel And Make It COVID19-Proof

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As COVID-19 shows no sign of slowing down, many businesses are going back to the drawing board to figure out how to continue operating in the new norm. The digital funnel sphere is getting even more crowded due to all businesses being forced to move their operations & customer engagements to virtual.

We’re now seeing a spike in companies’ updating their websites, interests in SEO (Search Engine Optimisation) and marketing tools/techniques, and social media activities. Keep in mind that companies are not only transferring their current funnel activities to digital but also improving the digital funnel engagements beyond their current capabilities. You need to have more real-life-like content and even better analytics to adapt to the new environment. Large companies, who used to spend 50-60% of their marketing budgets on live events, are now focusing their spending on digital.

In this economic atmosphere, you cannot afford any waste. Every visit to your site should result in desired behaviours. Globally, the e-commerce websites’ quarterly conversion rate has steadily been at around 2.6%. Right now, most companies are focused on making their landing pages intriguing enough for people to go beyond simple browsing.

If you already have steady flow into the top of your funnel but have trouble seeing the inflows turned into sales, you want to focus on your conversion rate optimisation (CRO) techniques.

What is conversion rate optimisation (CRO)?

If you CRO is a process which enables users to take actions when they visit a website. Typically, the focus is on optimising the landing pages. The landing pages are where the users first lay eyes on the expression of your brand and services. Driving the users to click the links they see and be incentivised to further explore the site are the most common CRO efforts.

Given the required optimisation pace to stay competitive, CRO cannot be a manual process. You’d need to run constant A/B testing to find the best landing page and website UX based on user behaviours.

This is why companies are relying on solutions such as Convincely to improve funnel conversion without increasing ad expenditures. One of Convincely’s clients, Members Own Health Funds, saw 340% increase in quality leads and 102 % increase in sales by using Convincely. When the funnel experience is solidified, the ROI on your marketing dollars becomes higher and higher.

Scaling funnel requires beyond CRO

funell

Just like anything else, there is no silver bullet that can magically strengthen your sales performance. So CRO alone will not be sufficient to scale your funnel in a sustainable manner. User engagement on your website is a two-way communication method. As you improve the website UX, you need to ensure you are getting the right insights about not only the landing page but about your service / value proposition in general.

These insights could also come from customer surveys, customer service interactions, focus groups, etc. Regardless of the source, your testing approach and solutions must be based on the collected quantitative and qualitative data. Hence, Convincely does not just offer a software. It also provides a team of people to investigate your platform functionalities and learn more about the customers your product targets before forming the hypotheses to test.

The hypotheses must be formed carefully and objectively. This process will dictate which marketing tactics and channels will be utilised. Once you have educated hypotheses, you can update the website content and format to see which combination captivates the attention of your customers most effectively.

Improving your search relevance

Right now, the competition for online relevance is fiercer than ever. You must make sure that your brand is prevalent where your target users are and your brand is there before your competitors.

There are a few things that will impact your relevance ranking – keywords, links, content update frequency, and meta description tags. Companies who do this successfully are deliberate about when and where their brand names are visible. This is why sites such as AnswerThePublic and BuzzSumo are popular as they help companies track what their target customers are searching online. Brands have to think beyond the brand-customer relationship and understand the needs of their customers more holistically in order to identify where in their user journeys their brand presence will make the most impact. Having a covid19-proof funnel process requires having the most up-to-date knowledge of your users’ needs and interests at all times. Thus, the smartest investment to make right now is in tools that will help you expand such knowledge.

Learn how a digital marketing agency could help your business by leaps and bounds

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Marketing is a particularly dynamic field and the traditional aspect of it has been replaced with digital marketing. Companies promote their services and products through various activities like social media campaigns, email marketing and the like.

social media 2019

A digital marketing agency is a professional entity that handles your online presence and markets your business online. Here is how a digital marketing company can help you expand your business.

Website Development

Driving relevant traffic to your website is crucial to improve leads and sales. A digital marketing agency can help you optimise your website for an increased number of visitors. Moreover, they can ensure that your website is mobile responsive as well.

A professional team would work on things like broken links, multiple redirects, optimised content and more. They also help you in incorporating the best content management system that helps you provide a user-friendly experience. With the attention span of visitors being 10 to 15 seconds, revamping your website is also a good idea. It should look attractive and be easy to navigate at the same time.

SEO and PPC

A digital marketing agency Adelaide helps you drive immense traffic to your website. SEO helps you in improving your rank in the search engines. These agencies help you put relevant content on your website infused with the right keywords to attract potential customers.

Another method of reaching customers is through pay per click i.e. PPC. Targeted ads are shown to users, and if they click on your ad and go to your website, you are charged a small amount for the click. Specialists create successful campaigns that can help you reach out to your target audience. They have years of experience in creating compelling campaigns that can help you generate more revenue.

Content Marketing

content marketing

Users are constantly looking for valuable information in terms of blogs, whitepapers, brochures, and podcasts. Valuable content can help you engage your audiences and connect with them. Taking assistance from a digital marketing agency can help you produce such pieces of content.

You can get your visitors to sign up with you in return for you providing them industry-relevant information. This will help you communicate with these visitors and convert them into clients. All you need to do is search for digital marketing Adelaide in Google and get connected with industry experts to help you with everything related to content.

Email Marketing

Email marketing can help you create a loyal customer base that benefits your business. When done in the right way, Email marketing can actually improve your brand awareness while keeping the customers coming back. Email marketing is trackable and can also be shared quickly.

According to studies, Email communication makes customers feel important and involved. They develop a close connection with the brand when relevant information and updates are shared with them from time to time. A digital marketing agency can help you build and automate Email marketing and increase conversion.

Social Media

The platforms like Facebook, LinkedIn, Twitter, YouTube, Snapchat and the like are widely being used more than ever before. Each of these platforms is known for a unique content type, marketing strategy, and active time frames. A digital marketing agency will help you maintain your online presence on these platforms and attract potential customers.

Moreover, the number of visitors, tags, subscribers, and followers can also be tracked. This gives you a fair idea of how much your social media endeavours are paying off. It should be noted that each platform has its own style of displaying content and connecting with the audience. Digital marketing agencies have social media experts in their team that focus on branding your business effectively.

Final Take

Thus, a professional digital marketing company can help you in the above-mentioned areas. The end result would be more visitors to your website, increased revenue and improved leads.

5 FREE SEO tools and case study of your ranking and banking keywords

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There is SEO and then there is SEM, but you pretty much need both to succeed. The good thing is that most big players in the search engine optimization game offer free research tools to their punters to try/test  out their tools before buying.

These are the popular softwre companies like SEO MAJESTIC, AHREFS, SEM RUSH and MOZ.com

No prizes then for guessing which of these are my favourites

5 SEO Software tools for 2015

 

1. Ahrefs.com

2. Semrush.com

3. Moz.com

4. Seomajestic.com

5. Alexa.com (not a tool – Nielpatel – but he thinks that this also pulls the most relevant keywords from your blog)

 

 

 

Yes my likeability for them is pretty much in that same order. Now I have not been able to afford a full membership, because many of them start at a price between $69 to $150 a month which is a bit steep to me, but you on the other hand – if you have the money go ahead and try it.

I would like to try SEMRUSH if I had the chance & money as i like their interface and they are updating their indexed URL at a good pace to compete with the top guns( You know one of my wish list now – so feel free to buy me one :)

So what this post/case study  can help you with

  • Finding the Keywords Your Competitors Use
  • Checking Google Keyword Rankings and money maker keywords
  • FIND a good software SEO Tool

Anyway back to what I intended to show you today, how good is the data really on these SEO tools providers. I am going to compare them to the big daddy of data hoarders (Google webmaster tools and analytics) as google pretty much knows which website is doing what and have the most data on the internet on websites.

It’s pretty simple what I’m doing here

I go to stat counter and webmaster tools and then sync my keyword data from Google to what I have in stat counter dashboard and have a look at the merged and comparison keyword data in stat counter ( click link to see how its done).

This then will give me the keywords that are bringing in the most traffic to my blog and I can see which ones are bringing in the revenue.

NEXT….

·finding banking and rqanking keywords of your website

  • Meat lover Australia
  • Bacon and yoghurt bbq
  • Lemon and cheese special
  • Bourbon cucumber weed
  • Raw prawn chia seed pizza

Next : I do a comparison of these keywords against these SEO tools. I enter my blog url in SEM rush, Ahrefs etc and see if any of them picks up (keywords)  that i found via the data matching i did with &  found from Google and statcounter data

What I am trying to do here?

The aim of this case study is to find out – if any of the above listed seo tool providers can find out/match the ranking and banking keywords that I have got from GOOGLE WEBMASTER TOOLS/STATCOUNTER (merged) from doing a search on their webpage without signing in on their full membership. So pretty much we are trying to gauge – how good they are with the little data they are giving out before a person signs up to their membership plan for the full data.

Now I’m not going to use my sites for this experiment, even though I have used one of them… but im replacing some keywords with say Dominos pizza kinds of site keywords to make it interesting.

So the keywords will actually reflect the actual case study I have done for actual money maker & Google ranking keywords – but replaced it with pizza keywords

So let’s say those keywords (from stat counter and GWT merged data) were

So my data tells me that this is the money maker (Google ranking) keywords and I need to check with the big guns (Ahrefs, SEM rush etc if they can find that out) with a URL check.

::::::: I did these checks without logging into any of these providers’ websites::::

( I refer to snapshot page in this post as the first results page of the SEO tool provider after I enter url an click enter for results to display )

 

SEMRUSH

I put in the URL of the website and do a search on semrush.

SEMrush Competitive Data


So Semrush has one of the organic keywords (Raw prawn chia seed pizza) in their list that matches my GWT/statcounter keyword. But point to be noted is that they have many more organic keywords listed for the website but it can be seen only with a full SEM rush membership

[Additional note- Semrush gives you a basic snapshot of also your MAIN ORGANIC COMPETITORS  so you can also spy on your competitors for their  keywords]

 

Ahrefs

ahrefs seo tool for tracking and SEM

It gave no keyword data that matched my GWT/statcounter keywords.

I think SEM RUSH did a better job of listing my top 10 competitor’s urls, considering that the domain name I compared for this case study was a .com.au Australian domain. SEM rush returned not only Australian competitors but also relevant .com competitors in their snap shot, while the Ahrefs Top 10 competitors didn’t look relevant at all

[Additional note- Ahrefs give you a good look at the rising numbers of referring pages in their snapshot page .A steady rise in this number is good for SEO. It also gives you a good idea of how you’re US and UK organic traffic is increasing in numbers – under organic traffic heading and chart]

 

Seo Majestic

majestic seo for ranking and analysis

They didn’t provide any keywords in their snapshot page, but under pages column in snapshot the three urls/pages were present there that were the get/statcounter keywords pointing to those pages. Only somewhat helpful – not much ( and that is only because I knew what I was looking for , so wish they actually listed what keywords the website is organically ranking for in the snapshot page like the rest )

[Additional note – they do give a trust flow and citation flow ranking , but what I like is their pretty colourful charts showing backlink breakdown and anchor text breakdown – their backlink history graph can also be useful for SEO]

 

Moz.com

moz for da and pa and spam analysis

Moz did not give me any matching keywords on their open site explorer page. They did not list any keywords for website in their snapshot page

[additional note – Moz does a good job of giving you a Domain authority (DA) and Page authority (PA) score – I like the spam analysis they did on linking sites – which is sites linking to you, these can be good if you want to disavow (remove) links that are bad and linking to you]

spam analysisby moz for backlinking bad links

Moz bad links analysis

 

Alexa.com

Alexa.com didn’t give me any keywords that matched. They had five different keywords to what I got from GWT/statcounter.

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Under their headings

Top Keywords from Search Engines

Which search keywords send traffic to this site?

I did not get any matched keywords to my GWT/Statcounter Keywords for the 5 keywords that they pulled of my website, so there you go (nielpatel)

[Additional note : I like the way how alexa give s you a global rank and show you if it’s been climbing high recently and also the stats of how much time people are actually spending on your website (How engaged are visitors) which can give you an idea of bounce rate and if you should improve content + also — > Which sites did people visit immediately before this site?]

Now I do know that I could possibly get much more relevant keywords and ranking data from these SEO DATA providers after signing up for a membership, but aren’t these companies supposed to provide good free data to entice us signing up for their full membership with their free SEO snapshot. Most failed in this and so there is plenty of marketing opportunity to improve I suppose for them.

I hope you have got something useful from this case study , as you can see I prefer to use sem rush for my SEO needs and also use other tools like AHREFS, Seo majestic etc to compare results . If you think there are some good tools that can give me that data I need, do leave a comment or get in touch with me via contact page and i would be glad to add it to this research/case study page

How to prevent a DDoS attack

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dos attacks security

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For many years now the internet has enabled businesses to reach a much broader audience with their products and services and ultimately boost their revenue as a result. But the internet is not without its pitfalls and dangers. One of the major problems comes from hackers and it seems that we now hear about cyber-attacks occurring on an almost weekly, if not daily basis.

Network Security Priority and attacks

However, one of the most prevalent types of cyber-attack nowadays actually doesn’t seek to steal any information or exploit security vulnerabilities. In fact, DDoS attacks, as they’re known, are designed to cause disruption, damage reputations and basically be a real nuisance to businesses who have an online presence.

A perfect example of how DDoS attacks can cripple websites can be seen in this International Business Times article from last month. The massively popular Eve Online video game was taken offline for more than 12 hours because of a focused DDoS attack on one of its server clusters.

http://upload.wikimedia.org/wikipedia/commons/4/4b/Guy_Fawkes_mask_22mai2012.jpg

But with DDoS attacks emerging as one of the biggest threats harbored by the internet today, what can you do to ensure your business is in the best possible shape to prevent one?

Know your ‘normal’ loads

How will you ever know if your business is experiencing a DDoS attack if you don’t know your ‘normal’ hardware loads? It is essential to instrument your key infrastructure, such as network switches and servers, during normal operation to record their ‘normal’ query loads. Failure to do this will leave you completely in the dark further down the line when faced with a possible DDoS attack. You won’t know if it’s just a slightly abnormal load or a potentially devastating cyber-attack.

A great way to reduce server load is by implementing an email archiving solution. This will allow all of your company’s historic emails to be relocated to a separate storage device, thus freeing up your primary server resources. Mimecast cloud storage email archiving is one such solution that will ensure your important business emails are securely archived in a cloud environment.

Secure all externally-facing hardware

With your normal operating loads recorded, it’s time to start securing all of your externally-facing business hardware. Network switches, routers and servers all need to have the latest security patches and updates installed, as well as proven security protocols implemented such as anti-virus.

Furthermore, your technical architecture team should analyze your infrastructure map to identify any potential bottlenecks and single points of failure. This is vital as it will allow you to eliminate any potential areas that could, if compromised, affect your entire business.


Brief key individuals

If a DDoS attack rears its ugly head then it’s crucial that your key IT staff is fully briefed and know what to do. Server teams, network engineers service desk managers and staff all need to know their role.

A quick response will inevitably minimise the effects of the attack and ensure that any disrupted services are brought back online as soon as possible. Just remember to allow for staff holidays and sickness by briefing various backup teams.

Planning ahead to mitigate a DDoS attack is essential for your company’s online welfare. After all, a cyber-attack can literally come completely out of the blue. This article in the Guardian last month shows how quickly a DDoS attack can be orchestrated and also emphasizes that the reasons behind them are often trivial.