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Digital Grog is Australia’s go‑to tech blog for sharp reviews, digital trends, AI tools, gadgets, cybersecurity updates, and practical how‑tos covering the latest in Aussie technology

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From Panda to penguin with Google link building algorithm

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IF your stats are out of whack and you  have been linked to  to your website  with a majority of the same keywords ( or anchor text ) to the same home page  and those  words are quite popular ( or pricey) keywords too . Then you have probably been officially been demoted on the Google search by Google.

Tools for penguin algorithm update checking

And yes,  they can do it because they are the market leader in search. I do remember something similar happening with  Microsoft as well in a different aspect.

So how to get the Monkey ( penguin ) off your BACK

As you can see in the above pic   for eg

if you got a website with  a name  “Australian stock market” and  a majority of the links  are  mentioning  Australian stock market ( green  or brown in pie chart) and pointing to the  home page then its quite likely  you could be hit by the Google penguin.

seo penguin panda chart linking solution fix

The solution for linking properly and to show some love to the penguin

Here is what to do

Linking to be distributed in  4 different forms as below  including to home pages and internal; pages

digitalgrog.com.au

www.digitalkgrog.com.au

https://www.digitalgrog.com.au/

Http://digitalgrog.com.au

 

How to use anchor text

we will take the example of Digital grog Blog

Digital Grog Blog

DigitalGrogBlog

Digital grog blog

DGB

[Carefully notice the differences in linking above]

How to also use Mixed anchor text

Tech blog – digital grog

Australian Blog Digital Grog

Digital grog, a Australian tech blog

Common Anchor text is back in action

If your website is popular your are going to get genuine links like these( below)  to your website and Google knows this

“click here,”  “visit this website,” and “here.”

These links ( anchor text)  above which has  been regularly  used by  punters, now also help you escape the Google big hand  by diluting   your linking profile  so that they can see its genuine.

Delete or Dilute  your links ( anchor text) to fix them

so if you have been inadvertently been caught up in the big mad Google seo updates algorithm changes.  You will either need to dilute your links with more different  keywords  or gain more genuine links with different keywords or then change your already existing links ( if you can) and anchor text from links that  link to you.

Tools for penguin algorithm  update checking

Tools like  Majestic SEO or Open Site Explorer can help you find out your linking and anchor texts for your website

The panda update has got you, tips to fix it

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One of my websites got hit bad by the Panda update and i know how people feel when they get hit by google “devastated”.

Got the Kungfu Google Panda Kick ?

You get this feeling all that hard work suddenly went down the drain. there is nothing much you can do other than appealing your case and getting a standard response from google.

Tips – Fix you panda problems for Good

This can be frustrating , but you could instead get to work in the meantime  to  fix your blog. here are some “tips to fix the panda downdate”

kung-fu-panda- google post seo

Tip 1 – Focus on getting more natural looking backlinks to your blog, don’t excessively use your primary keyword  in anchor text-link, diversify your words (long tail it). Apply the same to in-links to other pages in your blog.

Tip 2 -Don’t rely on few or couple of sources for all your backlinks Diversify use forums,blogs , well established directories, web 2.0 property sites, niche blogs, social book marking sites, edu links

Tip 3 – Make it really easy for your readers to share your content on social networking sites like Facebook, Twitter, LinkedIn, Google Plus and Pinterest with plugins or coding

Tip 4 – Check your blog for any broken links, use a plugin like the Broken Link Checker to find and fix broken links.

Tip 5 – Get Google analytics , its free and Work on trying to reduce your blog’s bounce rate, . Try and get your bounce rate  under or around 70%.

Tip 6 – Check your blog’s loading time and fix it if too long and don’t overpopulate your blog with ads over the fold

if you are a little bit short on time  to get these fixes all done , you can check out  this panda Update fixer link  which can also help you out

Google new Skippy (kangaroo)cam

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In Australia, where Google Street View cars and trikes can’t get to remote areas of the continent, Google says it’ll use kangaroos with mini-cameras mounted on their noggins to photograph the Australian outback.

google roo cam kangaroo cam

Google official Street RooCam

They’re calling it Google Street Roo, Hopefully the 10,000-plus kangaroos doing the job  won’t mistakenly collect any personal data via wifi while they’re hopping across Australia.

They say “The deployment of the ‘roo force’ will begin today and we believe 98% of the Australian outback will be captured on Google Maps within three years”

Tablets popular for christmas Gifts

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Despite the gloomy economy, shoppers all over the world  are expected to shell out for tablet computers this December making them one of the hot gadgets gifts  this Christmas and holiday season

amazon-kindle-fire review prices

Amazon Kindle Fire pictures above

This new Techo gadget are the most-desired electronic devices this holiday season. Of all the gifts people are craving, tablets with clothing taking the no 1 spot according to a consumer Association.

Bob 56, plans to purchase an iPad for his son and his sister  who lives in  Washington. His parents live in Florida. So he’s excited to be able to video chat with his parents – them on the new iPad, him on his iPhone.

Tablets were on many peoples wish lists last year, but they were too pricey and they technology was still new so was still getting adapted too, now with smartphones  everybody is getting more exposed to the new touchscreen technology.

Barnes & Noble Nook Color-w600 reviews

Barnes and noble tablet pictures above

Two of the most promising competitors come from online retailer Amazon.com Inc. and book seller Barnes & Noble Inc.

Some price released recently for the

  1. iPad’s $499 base price
  2.  Amazon’s Kindle Fire, which costs $199
  3. Barnes & Noble’s Nook Tablet, which costs $249.

Tablets are popping up in unexpected places, too. with  the ipad being used to control customised helicopters that can fly indoors , buggys made to be controlled by the iphone and ipad and many more gizmos.For some people, the device has become indispensable for playing and working.

But while many think of the iPad as synonymous with the word “tablet,” plenty of shoppers will be looking for a more affordable tablet to give this year with heaps of new customised software versions coming out with new android software.

“When tablets start to get  below $200, sales go up dramatically,” says technology analyst Rob Enderle and is going to be evident in the good cheaper prices for these gadgets these years. Check out some reviews and pics on the latest tablets here. “PC TABLETS REVIEWS”

Converting Your Videos for Smartphone and Tablets – ZAMZAR to the rescue

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This tool is the God of Video conversion !!

You just email the content  be it a document that  needs to be made into pdf ,  or a 3gp file into another video format  ( AVI , Mpeg ) or vice versa  and its done   and ready to download , and yes it converts into heaps of formats.

pdf to doc avi to mpeg ebook free onlien conversion convert

Converts Audio ,Video and document formats online

I came across this “zamsar online conversion  tool” long ago and then lost the link in my email and did not bookmark it , did a few video conversions  for my 3gp files . worked beautifully. They email you back the converted link when its done for download . I dont need it anymore most new phones now have  the AVI of 4 mpeg format , but its still handy for converting other stuff

zamsar free onlien conversion tool 3gp tp video doc to pdf

ZAMZAR is a Magic Free online converter

Zamzar, a popular tool for converting files online, has added a new option that lets you convert files by email itself. You can forward your email attachments directly to Zamzar, without downloading them to the desktop, and they’ll be converted in no time.

Here is a full list of what it converts online . Im sure you will add this to your book marks , and do add my blog and give it a like or  tweet or whateva Smile

Go  to zamzar here

Holiday Gifts and online spending surge benefits e-marketers

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Its that part of the year  when everybody is ready to splurge  and indulge in a little bit  a fancy gadgets  or  clothing. With the increase in online presence of  designer clothing lines, perfume shops and gadgets and  electronic and computer accessories  anyone or everyone can now compare and shop with a click of a mouse , also to benefit of many in the e-marketing  Industry. The ease of set up of a e shop  has the e-commerce advantages in the price factor over setting up a brick and mortar shop has further advanced this  sector.

online sales selling ipad iphone

Online spending habits for 2011- 2012

The boxing day sales  and then the Christmas rush will see the online sales booming over this holiday period , so what has been selling like hotcakes online.

According to many online news and  electronic websites, gadgets seem to be one of the favourite gifts this happy season wether if was bough online or then  through a brick and mortar shop.  Australian online news journal SMH says its Bricks versus clicks this holiday season , as online stores battle with retail shops. In fact  the brick and  mortar shops have joined the Online shopping revolution  with J B HI FI  and  Harvey Norman opening their very own cheap prices Direct import online shops.

Top selling / Sales  for Online Gadgets

PC magazine says “iOS Devices Dominate Mobile Online Shopping” which will certainly see the smart e-marketers make a move on this one. They say “Statistics released this week from the retail analysis firm Rich Relevance indicate that iPads and iPhones are the top mobile devices that consumers use to make retail purchases”  . According to IBM, the iPhone and iPad ranked first and second for consumer shopping on mobile devices on Black Friday on of the High traffic Sales day in the US.

“For the holiday season through Dec. 18, nearly $32 billion has been spent online, a 15 percent increase versus the corresponding days last year” says ecreditdaily.com.

The guardian.co.uk says that e-retailing group Interactive Media in Retail Group (IMRG) forecasts in “UK consumers will spend £186m online on Christmas Day, a retail group forecasts, with the Boxing Day spend expected to be in excess of £365m” One of the popular UK online selling websites is “Argos” .

Popular online sales In UK

The most popular items were audio equipment, laptops , tablets  and gaming items, but customers also snapped up domestic appliances such as kettles, fryers, slow cookers, toasters and vacuum cleaners which were also popular in the stores.

Shop Amazon’s New Kindle Fire